Use a warm, but professional tone. Your audience is composed of men and women already interested in liposuction, but want to learn more, so stick to facts. Here are some thoughts to get you started: - Liposuction is not major surgery, so recovery is quicker. - Liposuction is the frosting on the cake when you are already fit. - Liposuction can help so many parts of the body. - The technology has advanced so much that the results are better.